Smart Businesses advertise even during Recession, says Stellar Concepts and Design
Steuart Henderson Britt, a great business speaker and author, once remarked, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
“Apparently, advertising and marketing are the integral part of a business without which the sustainability of a business remains doubtful. Generally, during recession, the first thing companies tend to do is cut down their advertising and marketing budget. However, the economists, security analysts, business analysts and academicians suggest continuing advertisements during recession too. Several studies show that advertising during a recession is actually doing smart business. These evidences root back to the great depression of 1920s when in 1927 advertising executive, Roland S. Vaile, studied the revenues of 200 companies before, during and after the 1923 recession and found that the companies that had advertised the most had the biggest sales increases throughout the period,” explained Anthony Giudice, Stellar Concepts and Design president and founder.
Stellar Concepts and Design, nation’s one of the leading full service marketing and advertising companies specializing in all areas of marketing (both online and offline), has been offering affordable marketing plans for small to medium size businesses and help them to continue their mark in a down economy and improve the market share.
“Advertising and marketing should be taken as an investment and not as an expense; and when the economy is down, advertising becomes still more important. Cutting your advertising budget simply means increasing your competitor’s share of voice. Hence, developing a strategic marketing plan is always beneficial during recession. However, it is not advisable to lower the quality of advertisement by saving on creative and production cost as this is the time to establish quality and value. Stellar Concepts and Design boasts of providing recession-proof affordable marketing plans for small to medium businesses that will provide a unique window of opportunities for investment purposes to build brand, equity, customer base and move ahead of competitors who have cut down their advertising budgets.” Giudice informed.
There are many success stories of businesses benefiting from increased advertising and marketing during recession. Pizza Hut, Coca-cola, Gillette, Nabisco, Pillsbury, Procter and Gamble, R.J. Reynolds, Rubbermaid, Levi Strauss, Stroh Brewery, United Airlines and Welsh Foods to quote few.
About Stellar Concepts and Design:
Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and more.
Anthony Giudice is a president and CEO of 5 international companies.
mileage plus?
Can anyone provide me a link to a united airlines mileage plus credit card with no annual fee? I read on a trustworthy site that they do offer one, however they don't advertise it for obvious reasons. I can't find it anywhere, I can only find ones with annual fees, which I don't want.
A quick google search revealed this: annual fee is waived the first year. http://www.firstusa.com/cgi-bin/webcgi/webserve.cgi?partner_dir_name=united_signature_25k_afw
Why You Need To Translate Your Website Into Spanish
Is your website living up to its potential? Are you reaching as many prospective clients as possible? What are you doing in terms of reaching your non-English speaking customers? These are important questions you need to ask yourself while building your online marketing plan and defining your online target market and goals.
Consider this.
• The U.S. is home to more than 45 million Hispanics, making it the world's second-largest Spanish-speaking community, only after Mexico and ahead of Colombia, Spain, and Argentina • Hispanics will count for nearly one out of every five U.S. residents by 2012 • Today, the online Spanish-speaking market represents almost $500 billion in spending power
Hispanics living in the U.S. are hungry for Spanish-language information online. They want to conduct research, find product information, and make purchases online. And they want to do it in their language of choice.
Now consider this:
• Only 1% of English websites are translated into Spanish
That's not only a problem for Hispanics, but it's an even larger problem for companies that want Hispanics' business but only offer English-language websites.
According to recent data from Clientize, a marketing research firm, Hispanics are more likely to take their money and loyalty to companies that have Spanish-language websites.
Survey data also indicates that more than 75 percent of Hispanics would feel valued as a customer if a company's website were available in Spanish. A whopping 76 percent of respondents said they would visit the Spanish-language version of the site more frequently than the English version. And fully 72 percent said they would purchase products or services from the Spanish site.
The value of having such a site can be tremendous, but in order to expand your business into the Spanish market, it’s not enough to simply translate your website from English to Spanish. So what's the secret to your organization earning its share of this interest and revenue?
You need to get the language right.
You don’t need to spend time and money creating a completely different "Spanish-centric" site—a site with different colors, design, and content. Research shows that Hispanics want an identical user experience to your English site ... but in Spanish. They want the same look, feel and content; they don't want a diluted version with limited features, functionality or product offerings. But you do need to pay attention to Hispanic cultural nuances. It is not only knowledge of the language; it’s understanding the differences in meaning that are specific to a particular country or region.
Following are some marketing mishaps that were a waste of advertising dollars, often requiring additional investment to "clean up the mess" and start fresh with a whole new campaign to reach this market segment.
• A Miami T-shirt maker targeted the Spanish market with t-shirts commemorating the Pope’s visit. Instead of "I saw the Pope" (el Papa), the t-shirts proudly proclaimed, "I saw the potato" (la papa). • The famous slogan "Got milk?" was translated as "Are you lactating?" • Braniff Airlines, trying to promote its new leather seats to Hispanics, translated "fly in leather" as "fly naked."
Not surprisingly, they had plenty of empty seats to South America.
What You Need To Know when taking Your 1st International Trip…
When you are planning to take your first international flight to visit and tour other countries, there a few things you should know before hand about the flight and what to do when you get to your destination. When you make your airline reservations whatever you do get an aisle seat. Even if you have to go to the airport to pick up the tickets an aisle seat is MOST important on those long flights. My husband, John, and I always, and I mean always, get aisle seats across from each other on the plane unless it is a plane that has a bank of seats with only have two seats in the bank. Take some really comfortable shoes. I always wear my comfortable shoes on the plane because they take up too much room in the suitcase (they’re Rockports, clunky but comfortable). When you get on the airplane, snag a blanket and a pillow for everyone in your party. They are always scarce and you might not need it right away, but you will later. Take sleeping pills with you and try to sleep it helps. You will arrive very early in the morning and will be exhausted if you don’t try to get a little sleep. I can never sleep on airplanes but the pills help me relax a little. You will be landing very early in the morning so your hotel room will not be available until two in the afternoon. There have been plenty of European hotel lobbies I have slept in until I could get into my room. Don’t wear anything that is nylon on the plane because it will not breathe. The most comfortable thing is a long loose dress or skirt and a top with sleeves. For men causal slacks and a long sleeved shirt either with or without a sport coat. The best thing I ever wore was a floor length jeans dress with sleeves that buttoned all the way up from the hem to the neck. If it was hot, I unbuttoned it; if it was cold I buttoned it all the way up. Worked like a charm. When you are on the airplane get up and walk around every hour unless you are asleep. This will keep your ankles from swelling and don’t take off your shoes, just loosen them. Drink lots of water and avoid salt. Food on the airlines is minimal and awful. I’ve been known to pack sandwiches that are far better than anything they have to offer, just make sure you eat them before you land. Keep toiletries in your carry on, toothpaste, toothbrush, moisturizer, waterless face cleanser (the sinks on the plane in the bathroom are nasty) and tissues for removal. Moisturize your body a lot on the plane because the dry and recycled air zaps your skin. I take a small spritz bottle filled with water and spray my face every once in a while, it soothing and keeps my face hydrated. Don’t laugh the stewardess’s do this too. Be sure you take diarrhea and constipation pills with you. When I travel long distances one or the other always gets me. One trick I learned is to take some Neosporin with you and Q-tips. Put the Neosporin on the Q-tip and dot the base of your nostril with it. This will stop any germs that are circulating in the closed cabins. Don’t over pack. If you are not going on a cruise you will be schlepping your bags either everyday or every few days. My advice is to pack all of your clothes in tan, black and white, which can all be interspersed with each other. One pair of black slacks and one pair of tan slacks can be paired with a variety of tops. A couple of scarves help make outfits different for the ladies and also come in handy as a head covers for religious sites. One pair of dark slacks and a pair of Khakis also work with different shirts for the men. Don’t forget a travel umbrella. Make sure your camera is in working order, you do not want to miss any of interesting things in the countries that you are visiting. Take plenty of extra photo cards if you are taking digital because I assume you won’t be taking a laptop to download you pictures every night. Buy that stuff locally and get more then you think you need, don’t cheapskate on this, over there it will cost you your eyeteeth. Besides you can always return it! You want to take a daytime touring pack that zippers closed. Carry in it, bottled water, Tums, hand wipes, a collapsible cup, Alka-Seltzer, SUNSCREEN AND LIP BALM, a small snack, an extra pair of glasses, both sun and prescription, a hat and if you are on a long bus ride, a book. I would also pack eyeshades so if you are on that long bus ride you can black out the sun for a nap. Keep money and credit cards inside in a zippered compartment. While you are out enjoying your new destination never put your pack over the chair back or on the chair beside you when at a café or dining alfresco. I would always put the pack strap looped underneath the chair leg so no one could run off with it. Take lots of ones and fives. They are useful for street vendors and tips. Everyone loves the dollar. You will need to change some of your money into the currency of the country that you are touring. Shop around before you go to get the best deal. If you have a good relationship with your bank, they may be the best deal you will find. You will have to convert some of your cash into the local currency for little items like water, lunch or soda. Remember that no country will reconvert coins so spend those liberally. I know this very well since I have a necklace and a bracelet made out of foreign coins. Just use common sense when you are touring. Keep in mind that you are visiting another country and they don’t have the same rules as your home country. It is always best to respect their customs and laws; you are, after all, just visiting. When you are planning to take your first international flight to visit and tour other countries, there a few things you should know before hand about the flight and what to do when you get to your destination. When you make your airline reservations whatever you do get an aisle seat. Even if you have to go to the airport to pick up the tickets an aisle seat is MOST important on those long flights. My husband, John, and I always, and I mean always, get aisle seats across from each other on the plane unless it is a plane that has a bank of seats with only have two seats in the bank. Take some really comfortable shoes. I always wear my comfortable shoes on the plane because they take up too much room in the suitcase (they’re Rockports, clunky but comfortable). When you get on the airplane, snag a blanket and a pillow for everyone in your party. They are always scarce and you might not need it right away, but you will later. Take sleeping pills with you and try to sleep it helps. You will arrive very early in the morning and will be exhausted if you don’t try to get a little sleep. I can never sleep on airplanes but the pills help me relax a little. You will be landing very early in the morning so your hotel room will not be available until two in the afternoon. There have been plenty of European hotel lobbies I have slept in until I could get into my room. Don’t wear anything that is nylon on the plane because it will not breathe. The most comfortable thing is a long loose dress or skirt and a top with sleeves. For men causal slacks and a long sleeved shirt either with or without a sport coat. The best thing I ever wore was a floor length jeans dress with sleeves that buttoned all the way up from the hem to the neck. If it was hot, I unbuttoned it; if it was cold I buttoned it all the way up. Worked like a charm. When you are on the airplane get up and walk around every hour unless you are asleep. This will keep your ankles from swelling and don’t take off your shoes, just loosen them. Drink lots of water and avoid salt. Food on the airlines is minimal and awful. I’ve been known to pack sandwiches that are far better than anything they have to offer, just make sure you eat them before you land. Keep toiletries in your carry on, toothpaste, toothbrush, moisturizer, waterless face cleanser (the sinks on the plane in the bathroom are nasty) and tissues for removal. Moisturize your body a lot on the plane because the dry and recycled air zaps your skin. I take a small spritz bottle filled with water and spray my face every once in a while, it soothing and keeps my face hydrated. Don’t laugh the stewardess’s do this too. Be sure you take diarrhea and constipation pills with you. When I travel long distances one or the other always gets me. One trick I learned is to take some Neosporin with you and Q-tips. Put the Neosporin on the Q-tip and dot the base of your nostril with it. This will stop any germs that are circulating in the closed cabins. Don’t over pack. If you are not going on a cruise you will be schlepping your bags either everyday or every few days. My advice is to pack all of your clothes in tan, black and white, which can all be interspersed with each other. One pair of black slacks and one pair of tan slacks can be paired with a variety of tops. A couple of scarves help make outfits different for the ladies and also come in handy as a head covers for religious sites. One pair of dark slacks and a pair of Khakis also work with different shirts for the men. Don’t forget a travel umbrella. Make sure your camera is in working order, you do not want to miss any of interesting things in the countries that you are visiting. Take plenty of extra photo cards if you are taking digital because I assume you won’t be taking a laptop to download you pictures every night. Buy that stuff locally and get more then you think you need, don’t cheapskate on this, over there it will cost you your eyeteeth. Besides you can always return it! You want to take a daytime touring pack that zippers closed. Carry in it, bottled water, Tums, hand wipes, a collapsible cup, Alka-Seltzer, SUNSCREEN AND LIP BALM, a small snack, an extra pair of glasses, both sun and prescription, a hat and if you are on a long bus ride, a book. I would also pack eyeshades so if you are on that long bus ride you can black out the sun for a nap. Keep money and credit cards inside in a zippered compartment. While you are out enjoying your new destination never put your pack over the chair back or on the chair beside you when at a café or dining alfresco. I would always put the pack strap looped underneath the chair leg so no one could run off with it. Take lots of ones and fives. They are useful for street vendors and tips. Everyone loves the dollar. You will need to change some of your money into the currency of the country that you are touring. Shop around before you go to get the best deal. If you have a good relationship with your bank, they may be the best deal you will find. You will have to convert some of your cash into the local currency for little items like water, lunch or soda. Remember that no country will reconvert coins so spend those liberally. I know this very well since I have a necklace and a bracelet made out of foreign coins. Just use common sense when you are touring. Keep in mind that you are visiting another country and they don’t have the same rules as your home country. It is always best to respect their customs and laws; you are, after all, just visiting.
When you are planning to take your first international flight to visit and tour other countries, there a few things you should know before hand about the flight and what to do when you get to your destination.
When you make your airline reservations whatever you do get an aisle seat. Even if you have to go to the airport to pick up the tickets an aisle seat is MOST important on those long flights. My husband, John, and I always, and I mean always, get aisle seats across from each other on the plane unless it is a plane that has a bank of seats with only have two seats in the bank.
Take some really comfortable shoes. I always wear my comfortable shoes on the plane because they take up too much room in the suitcase (they’re Rockports, clunky but comfortable).
When you get on the airplane, snag a blanket and a pillow for everyone in your party. They are always scarce and you might not need it right away, but you will later. Take sleeping pills with you and try to sleep it helps. You will arrive very early in the morning and will be exhausted if you don’t try to get a little sleep. I can never sleep on airplanes but the pills help me relax a little. You will be landing very early in the morning so your hotel room will not be available until two in the afternoon. There have been plenty of European hotel lobbies I have slept in until I could get into my room.
Don’t wear anything that is nylon on the plane because it will not breathe. The most comfortable thing is a long loose dress or skirt and a top with sleeves. For men causal slacks and a long sleeved shirt either with or without a sport coat. The best thing I ever wore was a floor length jeans dress with sleeves that buttoned all the way up from the hem to the neck. If it was hot, I unbuttoned it; if it was cold I buttoned it all the way up. Worked like a charm.
When you are on the airplane get up and walk around every hour unless you are asleep. This will keep your ankles from swelling and don’t take off your shoes, just loosen them. Drink lots of water and avoid salt. Food on the airlines is minimal and awful. I’ve been known to pack sandwiches that are far better than anything they have to offer, just make sure you eat them before you land.
Keep toiletries in your carry on, toothpaste, toothbrush, moisturizer, waterless face cleanser (the sinks on the plane in the bathroom are nasty) and tissues for removal. Moisturize your body a lot on the plane because the dry and recycled air zaps your skin. I take a small spritz bottle filled with water and spray my face every once in a while, it soothing and keeps my face hydrated. Don’t laugh the stewardess’s do this too. Be sure you take diarrhea and constipation pills with you. When I travel long distances one or the other always gets me. One trick I learned is to take some Neosporin with you and Q-tips. Put the Neosporin on the Q-tip and dot the base of your nostril with it. This will stop any germs that are circulating in the closed cabins.
Don’t over pack. If you are not going on a cruise you will be schlepping your bags either everyday or every few days. My advice is to pack all of your clothes in tan, black and white, which can all be interspersed with each other. One pair of black slacks and one pair of tan slacks can be paired with a variety of tops. A couple of scarves help make outfits different for the ladies and also come in handy as a head covers for religious sites. One pair of dark slacks and a pair of Khakis also work with different shirts for the men. Don’t forget a travel umbrella.
Make sure your camera is in working order, you do not want to miss any of interesting things in the countries that you are visiting. Take plenty of extra photo cards if you are taking digital because I assume you won’t be taking a laptop to download you pictures every night. Buy that stuff locally and get more then you think you need, don’t cheapskate on this, over there it will cost you your eyeteeth. Besides you can always return it!
You want to take a daytime touring pack that zippers closed. Carry in it, bottled water, Tums, hand wipes, a collapsible cup, Alka-Seltzer, SUNSCREEN AND LIP BALM, a small snack, an extra pair of glasses, both sun and prescription, a hat and if you are on a long bus ride, a book. I would also pack eyeshades so if you are on that long bus ride you can black out the sun for a nap. Keep money and credit cards inside in a zippered compartment.
While you are out enjoying your new destination never put your pack over the chair back or on the chair beside you when at a café or dining alfresco. I would always put the pack strap looped underneath the chair leg so no one could run off with it.
Take lots of ones and fives. They are useful for street vendors and tips. Everyone loves the dollar. You will need to change some of your money into the currency of the country that you are touring. Shop around before you go to get the best deal. If you have a good relationship with your bank, they may be the best deal you will find. You will have to convert some of your cash into the local currency for little items like water, lunch or soda. Remember that no country will reconvert coins so spend those liberally. I know this very well since I have a necklace and a bracelet made out of foreign coins.
Just use common sense when you are touring. Keep in mind that you are visiting another country and they don’t have the same rules as your home country. It is always best to respect their customs and laws; you are, after all, just visiting.
About the Author
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites. http://www.adsence-dollar-factory.com http://www.100earningtips.com
Poll: Your favorite barbie?
What was your favorite barbie? Like... what was her career?
And WHY?
My favorite was barbie pilot and stewardess. Haha, I was obsessed with planes and flying when I was little.
The newly introduced Chip and Pin scheme has been incorporated in almost all shops, shopping centres, restaurants and websites. The main intent of introducing such a system is to prevent credit card owners from signing for their purchases with the hope that it might, to a large extent, curb credit card fraud.
For an initial period of time, card owners could persuade shops to accept their signatures by pleading that they have forgotten their Pin and shop keepers could bypass the Pin requirement as requested. For some time now, this has become largely impossible and now you can no longer sign for purchases, making fraud that much more difficult. With this new system, even though your card might get stolen and even though your card details can be leaked, it cannot be used unscrupulously without your credit card Pin.
How the Chip and Pin System Works
The Chip and Pin is given to you by your bank - if you haven’t yet received it, you should request it immediately. The bank sends you a default Pin number which you can change if you wish, to do this you will need to visit the nearest ATM, and select a number you are likely to remember.
Selecting a Secure Pin Number
Avoid using numbers which can be derived from your card or your records, for example, avoid selecting obvious choices such as your birth date or part of your phone number as your Pin. Additionally you should avoid too many repetitive numbers; if you’re stuck for suggestions you could try following these tips to select a secure Pin number:
Shift all numbers by one. If your preferred Pin number is your birth date - 020470 then your new , more secure Pin number could read 131581 or 010369
Work out a pattern on the keyboard of your ATM
Reverse your favourite digits, read them from right to left, or add a sum of 44 or 77 or whatever to make your Pin number more difficult to guess
Once you have selected and changed your Pin, remember to keep it secret as it’s the only security you have against credit card
fraud. If you have several cards, you could juggle the numbers between them for extra security. After all, how many Pins can you remember? If you have trouble recalling the numbers, either put them in a password protected file on your PC or make a note of it in your mobile phone. Then, of course, keep praying your wallet and cellular phone are not stolen together by the same thief.
About the Author
Matthew Lloyd writes for About Your Money. His articles provide users with useful advice on a variety of financial products, including credit cards. To find About Your Money visit www.aboutyourmoney.co.uk
What is the name of the hairstyle where you pin back the front of your hair?
My friends and I call it the "yorkie" and I've heard it called the "poof" but it is called something else in magazines. Anyone know?
Most people engage in different hobbies as a distraction from their everyday lives. When people consider a particular activity as a hobby typically people find that the activity pleasurable and enjoyable. Collecting toy airplanes is a hobby for some and a passion for others.
Toy collections start out innocently, people unpack belongings stored in attics and basements only to find toy airplanes from their youth. They become enamored with these remnants of their childhoods and begin their quest to increase their collection.
Another way toy collectors get started is through the purchase of a miniature model. These tiny toy replicas can be cars, trucks or airplanes. Next thing you know, they're hooked on collecting miniature toy airplanes and find their collection growing.
A third way to start collecting toy airplanes is through gifts. When it becomes apparent that you or a loved one has a collection, then you can grow your collection through gift giving. When birthdays and holidays arrive, your collection will simply grow and grow.
Toy Airplane Guide Books
Once you know what kind of toy you want to start to collect, you'll need to find guide books. There will be two kinds of guides you'll need. The first will be your guide to collecting. This guide will entail the different kinds of toy airplanes, the different models, the different models, and the history. Learn as much as you can about the type of toy airplanes that you want to collect.
The next guide book you will need is a price guide. Purchase a price guide for the type of toy airplanes that you have decided to collect. There are price guides for just about every kind of toy from toy airplanes, cars, and trucks to plastic farm animals, dolls and stuffed animals. There are also price guides specifically for antique or vintage toy airplanes.
You can find guide books at your local bookstore or an on line bookstore. There are many books available at libraries and bookstores, as well as on line guides, that will help him learn the necessary information so that you are a smart toy collector.
Toy Airplane Collection Groups
Once you've established a collection and you have read the guide books and price guides, your next step will be to join an on line toy collectors group. These groups are filled with others who have similar interests and will want to share your love of toy airplanes, and your toy collection. Moreover these groups will have forums for you take part in discussions and have a lot of resources for toy collectors.
Toy Airplane Collection Stores
As your collection grows you will find it harder and harder to find specific toy airplanes that you will need for your collection. However, there are many options for you to purchase hard to find toy airplanes.
Scour local antique and collectible stores, flea markets, thrift stores and garage sales in your area, you may find hidden gems to add to your collection. The Internet is full of on line auction sites, vintage toy sites and antique and collectible sites. Also, there are on line classified ads that you can scour as well. You can also attend local toy shows that take place throughout the year.
About the Author
Bryan Howard is an avid toy collector. He runs a website devoted to his hobby, collecting airplanes
. To take advantage of special deals on toy airplanes
to add your collection visit his site at www.airline-airplane.com
I'm very fond of old airplanes posters and ads, where can I get them on Internet?
US $89.99
