Advertising is basically a form of communication which is used to influence individuals to purchase products or services or support ideas. In other words it is a public promotion of some product or service.
In Canada, companies use different types of advertisements. Some are listed below:
- Outdoor Advertising - Billboards, Kiosks, Tradeshows and Events
- Broadcast advertising - Television, Radio and the Internet
- Covert Advertising - Advertising in Movies
- Surrogate Advertising - Advertising Indirectly
- Public Service Advertising - Advertising for Social Causes
- Celebrity Advertising
The purpose of all these types of advertisement is same. But as days goes on, in today's technology world companies in Canada started thinking out of the box and this gave birth to online business advertising directory. It is an absolute substitute for Print Advertisement. Apart from this it also add ons to the purpose of advertisement.
Canadian Companies started listing their business at online business advertising directory. With this companies started promoting their ads using these directories. This definitely benefits them, the result of which was seen on their sales of products/services.
Following benefits are enjoyed by companies who listed their business on online directory:
- Freely list company on Online Business Advertising Directory.
- Edit information at any given point of time.
- Locate it instantly and without much hassle.
- Attract more customers online without actually running SEO campaigns or programs.
- Organizing events and attract new customers by using Canadian online event services.
- Promote their advertisements freely.
- Submit article for getting maximum business exposure.
In this way online business advertising directory has been proven to be the best advertising solution in Canada.
Ranvir Singh Bahl is a Director at Canada Business Solutions. A best Canadian business directory helps you to search local businesses information, manufacturers in Canada, companies in Canada and lots more.
What does the Toyota dealer mean by "Clean engine"?
The scheduled maintenance brochure from my Toyota dealer lists the services that should be performed at various milages and the cost of each maintenance package. One of the services included with the most expensive package, to be performed at 60,000 miles, is "Clean engine". What should I expect the dealer to do in the performance of this service? Does it just mean to wipe up stuff under the hood, or to actually clean inside the engine?
Why not get the dealer completely out of the picture by reading your service schedule @ 60,000 miles in your glove compartment. Your trusted Toyota dealer is trying to slip one over on you. Nowhere in your scheduled Toyota service maintenance manual does it say (ever) that your engine needs cleaning internally or externally. If there's any question in your mind call the Toyota Customer Service number in your glove compartment operators manual.
I own an 04 Camry that we bought new. Nowhere does it say at any of the 5,000 mile oil change intervals that the motor needs to be cleaned.
Your local wand type car wash will keep everything under the hood clean. Mobil1 will keep the inside of the motor like new.
Porsche's big 928 Motor will do 500000 kms 32Valves.wmv
"2010 home sales will pick up! It's the last chance for Obama money!" (Optimistic Charlotte Realtor)
"The world is ruled by facts. People are ruled by ideas." (Anonymous)
It might be too late to still be giving out 2009 "Best of" and "Worst of" awards, but please humor me.
"Can't Believe You Still Have a Job" Award of 2009: Obama's "Cash for Clunkers" sales forecasting team. As they projected a total 7-week program amount of $1B, they ran out of money before the first week was out and had to go begging Congress for $2B more.
If "prognosticatin'" is your game, and you're off by that much, you probably need to find a new job- you just ain't that good at it. I'm not even sure that you can qualify for horseshoes or hand grenades (where being close counts for something). However, the very next prediction you made after the sales results came in was probably spot on; you knew you were definitely getting fired. And you couldn't argue.
But alas, you work for the federal government where the bar for dismissal is pretty high; you have to make more than a concerted effort to get a pink slip. Michael Brown, of FEMA-Katrina fame, almost made it through. Reality show wanna-be's getting by Secret Service and hanging with the President at a private party, no problem for the security folks. So I wasn't overly surprised when I didn't hear anyone having to fall on the sword for the "Clunkers" miscalculation. Then I started thinking- maybe this wasn't a mistake. And I'm not going all "government conspiracy X-Files" all of a sudden. Stay with me here.
When the news came out the "Clunkers" program was bankrupt after the first weekend, the response from the public not interested in buying a car was something to the effect of, "what a bunch of government idiots." However, the response from the public in the market for a new car was to hop in their clunker and floor it (top speed: 35-40 mph) directly to a dealership.
My next award: "Best Public Relations Move in 2009"- won by the Clunkers forecasting team
They ensured the dealerships would be jumping for the life of the program because you never really knew when the clunkers cash well would finally run dry. Heck, it was almost over the first weekend! Human nature responds predictably to scarcity. All you have to do is check the food stores when there is even a slight threat of snow. No milk, bread, or batteries to be found. Did you ever think that it might be in Wonder Bread's best interest to pay off some meteorologists?
What happened after 8/24/09 when Clunkers was over? Sales went down for the next four months. Edmunds.com forecasted that only 18% of the new car sales were actually new; this means that 82% would have happened anyway! They just happened faster because of the incentives.
Let's fast forward to the $8K (or $6,500) tax credit that's now set to expire on 4/30/10. It was first set to expire on 11/30/09 and some people (like me) were duped into thinking that it was going to be over. Everyone who was somewhat interested in buying a house rushed to their local Realtor. National home sales went up in November and December (due to the actual house closings going past the 11/30/09 deadline).
But, what happened in 1/10? Home sales were down considerably. The home buyers were just like the car buyers, rushing to get their sale in before the deadline. February's numbers are not out yet, but if the Clunkers program is any indication of consumer behavior, the following will take place:
2/10- dead
3/10- dead
4/10- a little better
5/10- much better
6/10- big decline
7/10- awful
8/10- awful
9/10*- awful
10/10*- awful
11/10- possible slight uptick
12/10- dead
* Mix in some bad sales seasonality as the kids go back to school and families vacation at the end of the summer
Here's hoping I'm wrong!
Brett Furniss is the President & Owner of BDF Realty ("Charlotte's Most Innovative Property Management & Investment Company"), and Rent-To-Sell Realty ("When You Need a New Solution to Sell Your Home") which specialize in rent-to-own (lease options) and rent-to-sell homes. You can contact him directly at Brett@BDFRealty.com. For a FREE subscription to "Charlotte Property Management Weekly" visit http://www.BDFRealty.com/blog.php.
international flights from st. louis lambert?
I was wondering if anyone knew whether more international flights were coming into st. louis Lambert. I recently saw that Lufthansa has their name on a sign when you do curb-side drop off, but i know that Lufthansa has no flights at STL.
I know that American Airlines has a hub in STL, so why aren't there any British Airways planes running by? And I heard that Air China might be getting flights to Lambert in the future?
I know that STL Lambert was a huge airport for TWA, and it was an aviation center in our country's history, but it no longer is and is hardly sketched on the map. does anyone know more about new international flights to and from STL?
The Lufthansa signage you saw at Lambert, was probably due to the synergies that United Airlines holds with Lufthansa and the Star Alliance. Meaning that while Lufthansa doesn't fly there, seats are sold on United Airlines under the Lufthansa name. My guess is that this is the same scenario for Air China.
The late TWA's fortress hub in STL, was absorbed when AA bought TWA, and then sent most of the TWA employees to the unemployment line. It also said, screw you to STL, and promptly pulled a majority of their flights, and as far as I know, don't even refer to it as a hub or even as a crew base (I may be wrong there).
Also, you mentioned British Airways not flying into St. Louis. Yes it is a OneWorld partner with AA, but that is what the alliances are all about. It allows an airline to sell seats to a destination, without actually having to physically fly there themselves. It's all marketing. Obviously, British Airways doesn't see profit being made on that particular route to be flying it themselves, and I imagine that they too sell tickets under the British Airways name, but, you'd be flying American.
STL does have a long history in Aviation...given todays economy, and the already strategically established hubs that the remaining carriers have in place, it is highly unlikely that STL will ever serve as a fortress hub, or recieve long haul non-stop international flights again. Especially in the near future...the market just isn't there.
I know what you're thinking. journaling as a weight loss tool? That doesn't even make sense! Actually though, it makes perfect sense, and here's why.
Journal Your Food Intake
Let's start with journaling your food intake. Believe it or not, people are always amazed when they start this process. Most are under the impression that they eat properly, that they balance their nutrition and that it isn't necessary to pay attention to the calories they consume every day. Here's what using journaling as a weight loss tool can accomplish:
Make you aware of what you are actually eating (those little tidbits add up fast)
Hold you accountable to yourself
Help you make better, conscious food choices (instead of grabbing whatever's convenient out of the office vending machine)
Track your water intake (as silly as this sounds, it's extremely important)
Help you plan meals and snacks in advance
Keep you on track toward your personal goals (whether that's losing weight, or just choosing to live a healthier lifestyle)
Did you know that the average woman only needs about 1200-1600 calories a day? Men, on the other hand need about 1800-2200 per day, as do teenagers. However, the average American consumes many more calories than their body actually needs, and they don't pay attention to the kinds of calories they ingest.
Here are both a warning, and a challenge. A lot of people come to the conclusion, that if eating 1200 calories a day will help them lose weight; wouldn't eating fewer calories make you lose weight faster? The answer to that, is no.
Eating fewer than 1000 calories a day will actually produce the opposite results that you desire. When a person starts to eat less than 1000 calories in a day your body goes into "starvation mode".
First, your body will start holding onto every bit of nutrition it receives, storing extra as fat and adding to your weight issue. Secondly, feeling it isn't getting enough fuel, your body will start consuming its own lean muscle tissue, a process called catabolism, in order to feed it. This causes more problems because you not only lose your important lean muscle tissue which burns fat faster, you can also damage important organs in your body that consist of lean muscle.
Here's The Challenge
Journal your food and beverage intake for one week, without changing any of your normal habits. Add up your total calorie and water consumption for each day at the end of the week and compare it to what the average person should be consuming. Also take this time to pay attention to the kinds of foods you chose and when during the day you tended to have the least amount of control over what you ate. This will be eye-opening to say the least.
A Tool, Not a Weapon
What I mean by that is, don't beat yourself up over your intake for the last week. Instead think of it as your personal weight loss tool to give you insight into what kinds of habits you have now, and what you can do to change them for the better. Journaling for weight loss is a very effective tool that can make a huge difference in your health. Start small with new changes, and soon you will be on the way to a healthy life.
About the Author
Zach Hunt is a Spokane Personal Trainer expert and the owner of Physzique, a personal fitness coaching company in Spokane, WA helping people to look and feel great. Go here: personal trainer Spokane for more info on these services and more great fitness tips.
Abstinence vs. Safe Sex?- serious and appropriate answers only.?
I am doing a report on the philosophy behind the STD epidemic in America. Each year, one in four teens contracts an STD. (St Lawrence JS et al. (2002). STD screening, testing, case reporting, and clinical and partner notification practices: a national survey of US physicians. American Journal of Public Health, 92, 1784-1788.)One in two sexually active persons will contact an STD by age 25. (Alan Guttmacher Institute. (1994). Sex and America's Teenagers. New York: Alan Guttmacher Institute.) I would like to know the publics opinion on this very hot issue. Why do you think that the STD rate has increased so much in America since the 60's? Is it because of the philosophies of "Rights" and "naturalism" and the Sexual revolution in the 60's? ANy insightful arguments for or against or relating to this topic would be helpful. THanks
abstinace IS the ONLY safe sex. There is really no such thing as safe sex.
Understanding Mro Concept and an Approach to Mro From the Indian Perspective
What Exactly is MRO?
Maintenance, Repair and Overhaul or MRO is a multi-billion dollar industry which works on authorization rules to deliver a safe Aircraft operation and to assure reliability and availability of customer fleets.It encompasses any indirect goods and services that are vital to ongoing operations supporting facility maintenance and operating needs.
Approach to MRO
Ø Analyze whole operation, uncovering inefficiencies and bottlenecks.
Ø Simplify processes with advanced technologies.
Ø Electronic Parts’ catalogue Management to make ordering simpler which entails
ü Advanced search capabilities
ü Database management functionality
ü Global value standardization
ü Web-based, remote access
ü Ability for users to maintain catalogue to predefined schemes/templates
ü List-making capabilities
ü Shortage Reporting
ü Storage and display of attachments such as graphics, documents and hyperlinks
ü Eliminate duplicate items
ü Reduce inventory carrying costs
ü Standardized purchasing I
ü Improve procurement leverage for volume buys and reduce spot buys
ü Eliminate false stock outs
Ø Consolidate transactions across all functional areas.
Ø Redesign storeroom and index each and every parts.
Ø Utilize advanced forecasting tools to reduce inventory costs.
Ø Recommend the best suppliers to optimize material performance and price.
Ø Integrate the best suppliers into automated processes.
Ø Provide enterprise visibility and reporting for better management decisions.
Ø Implement a warranty and asset management program to reduce repair/replacement costs.
Ø Identify continual improvement opportunities for improved efficiencies and lower costs.
Ø Manage MRO supply chain
Ø Consolidate support base for supplies for typical MRO categories e.g. Abrasives, Adhesives & Compounds, Chemicals, Cutting Tools, Data-Comm , Electrical ,Electronics Fasteners ,Filters ,Hand & Power Tool ,Hydraulic, Industrial Supplies, Instruments, Janitorial , Lab Supplies, Lubricants & Oils ,Machinery & Parts ,Material Handling, OEM/Critical Spares ,Office Supplies, Packaging ,Paint & Paint Equipment ,Pipes, Valves & Fittings, Pneumatic, Power Transmission ,Safety ,Services, Welding etc.
Market Size of MRO:-
Global Market Size of MRO is approx. 50 Billion US dollar for global active fleet of nearly 39,000 fixed and rotary wing aircrafts. The global aircraft Maintenance, Repair and Overhaul (MRO) market is highly fragmented with over a hundred participants. Inclusive of military aircraft MRO, the total amount spent on MRO exceeds the value of new aircraft production. China and India will, with their rapidly expanding fleets, provide the biggest growth. China’s MRO spend, for example, is expected to increase from the current three percent of world total to six percent by 2016, according to BACK Solutions. AeroStrategy predicts a 5.1 percent annual growth rate in the Asia Pacific through 2015 and a market value exceeding $14 billion. India, which expects to see the size of its fleet triple over the next 10 years, has joined with China in becoming a fast growing market.
MRO Solutions for Every Need
It is important to recognize the unique requirements of each operating site in the organization and the part that each can play in rolling out a successful solution. In order to reap the benefits of a streamlined MRO supply chain, a careful thought process is required to design comprehensive following MRO solution, in combination, to adapt to the requirements of each site, ensuring broad program support
Outsourced Solutions — To manage all aspects of MRO supply chain so that organization can focus on its core business.
Enterprise Solutions — To link all of plants, systems, processes, and people through a single, enterprise-wide solution, operating through a common platform.
Hosted Solutions — To deliver an ASP-based solution that offers state-of-the-art technology, processes, and support for existing personnel of the organisation.
Productivity Program — To thoroughly evaluate operations and uncover new ways to boost productivity and savings.
Inventory Management — To forecast the need for supplies and replenish them as needed, optimizing the inventory and reducing related costs by as much as 40%.
The Benefits of a Streamlined MRO Supply Chain
Although MRO supplies may cost only a few rupees per piece, supply chain inefficiencies — such as inventory surplus, decentralized procurement, transaction discrepancies, and poorly managed stockrooms — rapidly adds up cost. Eventually, productivity and the bottom line suffers. MRO solutions helps organization to streamline entire supply of the organisation:
Increase Cost Savings — To eliminate excess and obsolete inventory, reduce overall MRO supply costs, and more.
Improve Staff Productivity — To eliminate time lost searching for and ordering materials. Stock items are automatically replenished as needed and non-stock orders are processed within 24 hours.
Make More Informed Decisions — To view the “big picture” with enterprise-wide MRO-specific data, detailed historical reports, and a custom electronic catalog, all on a common platform.
Benefit of Technology — No confusion, no tiresome efforts involved in material management, which is the primary factor for MRO success. e-commerce solution, inventory management technology, hand-held devices for a mobile workforce, RFID are the few examples.
MRO Approaches by Global Leaders
Lockheed Martin Aeronautics
Ø MRO should mean be a gentle correction. It's not MRO for the Aircraft; it's sustainment.
Ø Modularity of the Design to reduce support dependency on MRO with the goal of minimizing and/or eliminating failures.
Ø For failures that cannot be eliminated, the fault will be isolated quickly and timely corrective actions for repair at the unit level will be provided , keeping Aircraft flying.
Ø To move toward this sustainment, prognostics and health management information systems will be relied on. The system supported the F-35 Aircraft, with the onboard systems recording and analyzing data from initial tests through flight testing. The data will be critical for fleet operation.
Ø Focus is not on repair of a sub-system or unit. Instead, the specific part is replaced in the field and the decision to repair or permanently replace is made outside the operational envelope. This strategy minimizes the need for extensive skill training at the unit level.
Boeing
Ø Boeing uses CribMaster, an inventory management system created for managing tools and inventory incorporating bar coding and a collection of manned tool cribs and point-of-use dispensers to monitor tool inventory and usage, track consumption, issue purchase orders and provide numerous reports at the touch of a button.
Ø The system electronically tracks and gets instant response, keep track of who’s got what tool, where it is all required information in a matter of seconds,
Ø The process saves total time on the nearly 1,000 issues, returns and counts Boeing averages every day. Information, tied to the bar codes on 25,000 different types of tools housed in 26,000 bin locations, enabled to keep track of what’s in the crib and, using order point data, order and receive supplies. User receives this information directly from CribMaster and places the order in almost a paperless system.
Ø Boeing decided in of late to acquire the largest independent aviation parts and services company, Aviall, and introduce its comprehensive GoldCare maintenance package, which is a new business model…”
Ø GoldCare is a per-flight-hour maintenance program that is centrally managed in Seattle and can include the gamut: line, component and heavy maintenance. It provides e-enabled environment, or “complex IT system,” that assures the flow of secure maintenance data among the concerned entities: Boeing, its suppliers, the maintenance provider and the operator. Among other advantages, this data flow gives component providers a fleet-wide view of how a component is performing, giving them time to design fixes, if necessary, earlier than with manual process
Ø Cranfield University, Britain’s premier postgraduate, research-intensive university and The Boeing Company have signed a collaboration agreement to create an Integrated Vehicle Health Management (IVHM) system.
Ø Integrated Vehicle Health Management enables the health of a vehicle to be monitored and assessed. Sensors distributed throughout the vehicle collect data on the condition of components and subsystems, while on-board processors assess their health and predict possible deterioration and future life.
Ø This data and resulting information can be used to improve maintenance, extend the life of both the whole vehicle and individual components, improve vehicle readiness and availability, and reduce operating costs. For any operator, use of IVHM can provide long-term cost benefits and advantages over competitors.
Ø It will take existing concepts of Maintenance and Repair and Overhaul (MRO) one step further. It differs from those concepts in that it looks at the whole vehicle, regularly sensing and evaluating the vehicle operation and updating a ground based operations control centre to enable better decisions on the operation schedule and effectiveness of a fleet of vehicles.
AIRBUS
Ø KLM Engineering & Maintenance and Air France Industries entered into partnership which would take a further step by establishing a joint, global marketing and sales network. Meanwhile, Lufthansa Technik and Air France Industries announced a joint component support solution for operators worldwide of the military A400M. Details have yet to be ironed out, but the program could be comparable to the two MROs’ partnership in supporting the Airbus A380.
Ø Airbus is strengthening its relationship with MRO service providers in order to improve the quality and competitiveness of maintenance services for Airbus customers. This objective will be reached through a dual approach to the way Airbus deals with MROs:
ü The MRO Network with its processes for contiuous performance benchmarking and improvement actions.
ü Increased support to MROs generally – making it easier for them to provide maintenance services to their Airbus customers.
Ø The scope and the size of the Airbus MRO Network will be driven by the worldwide customer demand for maintenance services.
Ø Other criteria which identify candidates for the MRO Network are as follows:
Ø Broad experience in Airbus airframe maintenance, for the different aircraft types
Ø Additionally, experience in component maintenance with related spares services
Ø Global and/or regional coverage
Ø A choice of independent and airline affiliated MROs in each region
Ø Airbus will communicate on the capabilities of the Network members, measure
Ø customer satisfaction on their performance and where appropriate identify areas for MRO
Ø improvement plans.
Ø Airbus MRO support services, including technical data, spares recommendations and
Ø consultancy, will be on offer to those MROs who wish to develop their capabilities.
Ø MRO Network members enter into an Agreement with Airbus, which commits them to
Ø participate in the following joint processes:
Ø Based on information regarding Airbus maintenance capabilities provided by the MROs, Airbus has produced a Network Catalogue, designed to assist airlines outsourcing their fleet maintenance.
Ø Airbus has developed the DMC Toolset to collect from Networkmembers, maintenance related data including: down-time,man-hour and materiel consumption, component reliability and repair costs.
Ø Confidential feedback is provided to MROs showing their performance against the average and best performing MROs for a particular maintenance event.
Ø Based on the same principles as the Airbus Customer Satisfaction Improvement Programme (CSIP), a survey of MRO customers is key to ensuring continuous improvement of the maintenance services they receive.
Ø Airbus provides confidential feedback to MROs on their customers’ satisfaction compared to the average and bestperforming MROs in the Network.
U.S. Army Aviation and Missile Command
Ø Lean Six Sigma techniques were introduced in early 2004, to optimize MRO and reduce operating costs in the shortest amount of time. The streamlined operations in MRO helped the Army avoid $40.2 million in needless expenditures
Ø The team applied Lean MRO concepts to reduce scheduled-phase maintenance of the UH-60 Blackhawk helicopter from 38 days to 18 days. This improved the maintenance process so much that three helicopters were able to be transferred from the training effort at Fort Rucker to operational units in support of the war effort -- meaning the Army didn't need to buy three new planes, a savings of about $30 million.
New Technologies
Lockhead
Ø Prognostics and health management information systems
Boeing
Ø CribMaster
Ø GoldCare
Ø Integrated Vehicle Health Management (IVHM) system
Airbus
Ø DMC Toolset
Recent Trend
Ø MRO Service Providers to Focus on Providing Quality Service Deliverables at Low Costs
Ø Fleet operators are increasingly trying to identify service providers that can provide total service packages including material and parts supply, integrated information system process, and infrastructure. MROs are likely strive to provide the entire gamut of services.
Ø As a result of competition, MROs would do well to analyze the prevalent trends and initiate cost-effective policies in order to initiate quality service deliverables at a lower cost. Enhanced customer value benefit programs will not only generate increased income but also bring forth long-term service contracts. Moreover, the turn-around-time of maintenance and service is becoming the prime focus for all MROs to sustain the existing client base. Ø In a notable trend, the last few years have seen an out performance in the MRO sector. A detailed examination of the out performance trends has shown the emergence of very secular growth which is set to continue till foreseeable future in respect of following:-
ü In-house parts repair to minimize engine overhaul cost
ü Repair to minimize parts scrappage
ü Engine parts exchange
ü In-house capability for repair/overhaul of engine accessories, while the engine is in-work, to shorten turn around time and provide a more cost effective service.
ü Advanced processes and repair techniques developed by specially qualified engineering.
Ø The worldwide fleet size is showing steady growth. It is forecasted 4.1 percent annual growth in new aircraft deliveries over the next 10 years.
Ø The supply-chain inventory holdings are shifting from the operators and becoming more supplier-owned. Evidence of this trend is the fact that the supplier-owned inventory grew from 25 percent to nearly 40 percent since 1997, a 60 percent increase.
Ø MRO unit costs are shrinking. There has been a 15 percent reduction in MRO unit costs since 2001, and the decline is expected to continue. The forecast and analysis firm said the unit cost per 1,000 aircraft seat miles (ASMs) has declined from nearly $16 in 2002 to little more than $12 today.
Ø The engine maintenance spend is expected to be the biggest growth sector over the next 10 years. The sector represents more than 35 percent of MRO market.
Ø The amount of outsourced maintenance is expected to maintain steady growth.
Ø Everything but line maintenance will be outsourced and definitely engines and components.
Ø The focus must remain on efficiency in maintenance support. The carriers have sought efficiency by retiring older, inefficient aircraft and engines, simplifying their fleet mixes and developing a more efficient inventory strategy. Repair facilities are being pressured to minimize the out-of-service time of aircraft, components and engines, as well as to improve quality and reliability, and reduce labor costs. The latter savings can be achieved by making maintenance processes more efficient, reducing rework and eliminating waste, seeking service providers in regions with lower labor rates, and matching labor skills to the work requirement.
Ø These trends add up for surge in MRO market. It is projected 3.6 percent per annum growth in the MRO market, and it will achieve annual revenues of $55 billion by 2015. More than growth, however, with industry consolidation, OEMs entering the maintenance arena and PMA parts gaining acceptance, the market has entered a dramatic period of transition.
Indian Scenerio
The boom in the aviation industry has set the stage for huge growth in the aircraft maintenance, repair and overhaul (MRO) market. Both government and private equity organisations are increasing investment in this area with the intention of providing reliable and cost-effective maintenance services to fleet operators.
India is set to drive massive growth in the aviation industry over the next few decades. Global investors are flocking to the aviation industry and are displaying particular interest in the Indian market.
The MRO market in India is set to truly take off. This, although will attract many private players, should be considered more of a opportunity for companies like HAL since it has the longest experience and best facilities in India.
In addition, 2006 has seen the signing of some large outsourcing contracts, for example, Air Deccan with Lufthansa Technik.
Similarly Deccan Air has consolidated its position as Servicing of Bell Helicopters in India.
Approach to MRO from Indian perspective
Indian MRO companies which are carrying out engine maintenance, component maintenance, line maintenance, Maintenance of Transmission and other rotables, airframe maintenance, and modifications have developed threshold competencies that satisfy both end-user needs and regulatory requirements. However, the entry of newer participants in this high-growth market is likely to lead to increased competition in future products. This will compel Indian companies to proactively invest in expanding its competencies even further. They need to work innovatively in both providing services and creating competitive pricing strategies
So it should be imperative for Indian companies to diversify to new MRO product as a long term objective. Cutting Edge technologies and upgrade in facilities will enable them to support the pitch in this direction.
Developing a total solution portfolio is a key success factor. Competitive Pricing Combined with High Quality Critical for Success. Indian MRO companies should be able to offer a comprehensive portfolio of service products and suitably position itself as long-term strategic partner to the operators adopting the favoured outsourcing strategy.
Vision in consolidating Technology, New Projects, broad based Outsourcing, ERP etc. are sine quo non for competitive edge.
Works ahead for Indian MRO Companies:-
· In-depth discussion on future opportunities and devise appropriate strategies
Revenue forecasts to help in understanding present and future demand in the MRO market
· Exhaustive Market forecasts and analysis of competitive dynamics to help in identifying the growing MRO demand
Macro and micro industry sector analysis
MRO Market drivers, restraints and challenges
MRO market trends
To get across strategic recommendation from experts.
To formulate growth strategies to expand into related businesses
Preemptively redefining the core business during outsourcing and market turbulence
To identify and address common mistakes resulting from misaligned corporate strategies
To firm up growth management strategies through continuous partnership
About the Author
The author is a senior executive in Hindustan Aeronautics Limited and lives in Kolkata with his wife and daughter. He is a Mechanical Engineer of with Masters degree in Business management and has 22 years' of experience in cutting edge technolgies in different companies in India and abroad.
how can I know if a flight has personal screens?
I'm trying to find out if some flights have personal screens (AVOD or PTV). one is air china's flight from Vancouver to Beijing, which uses the Airbus A330, and the other is Cathay's Vancouver to Hong-Kong which uses the Boeing 777-300. how can I find out?
Look on your tickets for a 3 character long code that will tell you what type of plane you are flying on (ie. 330, 333, 777. Can include numbers & letters) and match that up with the plane on www.seatguru.com
US $3.00
